Featured Agent Advertising Program FAQ
1. What is the Featured Agent Advertising Program?
The Featured Agent Program is an exclusive, invitation-only advertising opportunity offered by RankMyAgent. It provides top-performing agents and teams with:
- Premium placement above city search results.
- A custom call-to-action (CTA) (e.g., "Call Now" or "Text Now").
- Performance analytics to track results.
The program also includes a charitable component. During enrollment, agents choose a local charity from a shortlist of registered organizations. If selected for featured placement, 25% of their winning bid is donated to their chosen charity by RankMyAgent (Real Rank Inc.).
Participants also receive a “Giving Agent” badge to recognize their community contribution.
2. Who is eligible to participate in the auction?
Participation is by invitation only and based on key performance metrics and platform engagement. We evaluate:
- Active RankMyAgent account (Basic or Premium).
- At least 8 verified reviews in the last 12 months.
- A minimum 4.5/5 overall rating.
- 95%+ client satisfaction, with reviewers indicating they’d use the agent again.
- Valid real estate license in good standing.
- MLS transaction history confirming market leadership in the selected geographic area.
3. Can agents or teams bid for more than one geographic area?
Yes. Agents and teams can bid on multiple cities, but each city has its own separate auction.
4. How does the program work?
- Qualified agents will receive an invitation email with bidding details.
- Interested agents will need to submit a copy of their MLS transaction history for the specific year to RankMyAgent.
- Bidding occurs within the RankMyAgent portal, where agents must be logged in to participate.
- Auctions are time-limited and transparent, with up to three placements available per city.
- Agents will receive email notifications if they are outbid and can rebid during the auction period.
5. When does the featured placement begin?
After the auction ends, RankMyAgent will review the bids and notify the top three agents. Placements begin on the start date listed in the invitation email.
6. How do I join the Featured Agent Program?
If you qualify, you’ll receive an invitation by email with bidding details and key dates.
7. What are the benefits of being a Featured Agent?
- Top visibility in city search results.
- Clickable CTA on your profile.
- “Giving Agent” badge recognizing your charitable impact.
- Enhanced leads and performance tracking dashboard.
8. Are bids visible to others?
Yes. All bids are visible to participating agents in the same auction to maintain transparency.
9. Will I be notified if I’m outbid?
Yes. You will receive an email notification and have the opportunity to place a new bid during the active bidding period.
10. Where can I find the terms of use for the program?
You can view the full terms of use here.
11. Which charities are included?
We’ve curated a list of registered local and national charities focused on food security, housing, health, and social betterment. A full list is available here.
12. Can I suggest a new charity?
Yes! Email us at support@rankmyagent.com with the charity’s name, bio, and registration number. We’ll follow up with next steps.
13. What if I wasn’t invited?
You may qualify in the future! Stay active on RankMyAgent, maintain strong reviews, and update your profile to increase your chances.
14. Can I get support if I have questions?
Absolutely! Contact our account manager, call our support line at 1-800-615-5978, or email support@rankmyagent.com.
15. Will I receive performance updates?
Yes. You’ll have access to regular reports via your RankMyAgent dashboard, including performance insights and optimization tips.